Feed My Furbaby are probably one of the first companies genuinely trying to reduce plastic in pet food and it’s not as straightforward as you might think! The issue they face (as for all food manufacturers) is that without some plastic, the food doesn’t stay fresh long enough to meet safety standards, so it is currently a manufacturing requirement. The company's first priority has to be the health of the animals they feed and a very close second is sustainability and plastic reduction.
The company have, and still are, testing all sorts of plastic alternatives but the reality is that pet food is a moist/ oily product, so any compostable/ alternative materials will a) break down with the food inside and b) don’t have a sufficient oxygen barrier to keep the food fresh. The best solution available with today’s technology is to reduce plastic as much as possible. Feed My Furbaby have done this by using a much thinner plastic liner (up 60% less plastic than traditional pet food packaging) and using a recyclable cardboard outer packaging to provide the structure and safety for the food in transit. They also use a clear plastic so that it is easier to recycle and using separate cardboard + plastic layers (opposed to a single multi-layered material) means that each material can be recycled separately.