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Based on this profile, here’s what we suggest...
cal per day
$ per day
cups per day
Our recipes are designed with the very simple goal of helping everyday pets to not just survive, but truly thrive through great nutrition. After asking over 2000 kiwi pet parents what was important to you, we worked with a leading group of pet food technologists to design a premium quality pet food recipe that would meet the needs of New Zealand furbabys and their families.
We’ve worked with New Zealand’s leading natural pet food manufacturer, with over 15 years experience, to produce our first recipe - Chicken Dog Box. Here are just some of the things that make it fabulous:
No nasty artificial stuff just all natural ingredients, with added vitamins and minerals, for a healthier hound.
Chicken is the number 1 ingredient. Wild caught NZ fish and grass fed NZ beef help provide all the essential amino acids for thriving animals.
Wheat, corn and soy don't have a lot of nutritional value and can cause allergies - so we left them all out. (Chicken Dog Box is gluten free too)
Chicken Dog Box has 28% Protein. Your average steak has 25% protein!.
Great for growth, joints, immune function and healthy skin and coat.
Our recipes meet and exceed AFFCO requirements for a complete and balanced diet, including all the vitamins and minerals a modern dog needs to thrive.
Designed by leading Kiwi Pet Food Technologists to exceed the Nutritional levels, for a complete and balanced diet, as established by the AAFCO Dog Food Nutrient Profile for all breeds, sizes and all life stages*.
Try a 150g sample for $4.99
delivered anywhere in NZ
Tailored deliveries so you never rut out
Variable pricing: the more you need the better the price
Change or cancel any time.
*Rural delivery add $3.59
Fabulous Food when you want it
+ $4.99 Shipping*
*Rural delivery add $3.59
Hi! We are Amy and Ben Rennell. We started Feed My Furbaby to solve a problem that we constantly had - running out of pet food for our Furbaby, Jack.
As a family of 5 (including Jack), life can get pretty hectic and buying dog food was one of those niggly chores that we had just accepted as part of the deal. One typically busy morning, we’d run out of dog food (again) and Ben had to shoot out to the shop before work - an all too familiar and stressful start to the day that left us thinking 'there has to be a better way'! So the idea of a tailored pet food subscription service was born!
When we started to look more closely at how pet food could be improved, we were pretty shocked at the aisles and aisles of thick, heavy, plastic bags that are shipped all over the world with little regard for the environment. So, we decided ‘if we're rewriting the rule book anyway, why not take sustainability seriously too’. That way, we can all make responsible choices on behalf of our pets.
Our mission now is to improve the health of everyday pets by giving pet parents easier, more affordable access to natural, premium quality pet food that’s better for the planet.
"Awesome tucker! My boy has suffered from skin allergies and a sensitive tummy since a pup. After a few weeks using this product all symptoms have disappeared, smelly doggo farts and all. The boy is looking better than ever, I can't recommend this enough"
Liz & Nixon
"Henna LOVES these bickies, great service, awesome packaging"
Amy & Henna
“Have been feeding this to my 2 mini foxies for just on 2 months . There coats are shiny they have more energy, I am very pleased with this product ”
"Roxi is 4 years old and she has never come running for her food before, until now. She loves her bikkies "
Vicki & Roxi
“Koru my furbaby is an all day grazer, but these bikkies she just gobbled up. I've seriously never had that reaction from her before and we've been through a huge range of grain-free high quality food. Convenient, sustainable packaging, competitive pricing - Koru gives this a cool 5”
Jo & Koru
“My Furbaby Febee loves this food. Yaaay. So hard to find a healthy, affordable but also delicious meal that she looks forward to eating. You guys have hit the nail on the head. Will definitely be a repeating customer. Thank you!”
Aleisha & Feebee
“Titan loves his food! He’s sensitive to many foods and can get quite itchy but he doesn’t with this food. We love the quality and the recyclable packaging. Also great customer service”
Tayla & Titan
“These biscuits are a major hit with my yorky. She’s a very fussy eater and at last I have found a very healthy biscuit that she loves. The service was exceptional. Ordered and received them the next morning. Two very happy customers (me and yuki)”
Sue & Yuki
“Thank you for taking the time and energy to create such a life changing product for all nz dogs and their families my girl is so happy and healthy from this product. Really thank you!”
Ruth & Peaches
Skip all the middlemen - buying direct means you pay supermarket prices for specialist, premium quality pet food.
Pet food feeding guides can be so vague; our feeding instructions are tailored to your pup’s individual needs.
Smart scheduled deliveries so you never run out of food.
Our recyclable, compostable cardboard outer packaging greatly reduces plastic materials, for a smaller furbaby footprint.
Free delivery for all kiwi pet parents* (*small surcharge for RD)
Big heavy bags are so awkward - a box with handles is so much easier to carry. Try ours - it’s genius!