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How it works
STEP 1
tell us about
your furbaby
STEP 2
subscribe to your
tailored feeding plan
STEP 3
free scheduled
deliveries
Your pup's tailored feeding plan has a personalised delivery schedule so you never run out of food.
Delivery is FREE and you can change, pause or cancel at any time.
Check your feeding plan and pricing here
Feeding Plan
Using Feed My Furbaby
- 0 calDaily calories
- $0average daily cost
- 0ggrams per day
Taste Tester 150g
$ 4.99 delivered
Try a 150g sample for $4.99
delivered anywhere in NZ
Free Delivery
Smart Saver 5 KG
Best value
$48-$56 Delivery
Get a tailored feeding plan,price and schedule for your specific dog...
Free Delivery*
Change or cancel any time.
AUTO-SHIP*Rural delivery add $3.59
Quick Cart 5KG
$55 + $4.99 Delivery
Same Fab Food without the smarts of tailored diet & delivery
$4.99 Delivery*
*Rural delivery add $3.59
Fabulous Food
Our recipes are designed with the very simple goal of helping everyday pets to not just survive, but truly thrive through great nutrition. After asking over 2000 kiwi pet parents what was important to you, we worked with a leading group of pet food technologists to design a premium quality pet food recipe that would meet the needs of New Zealand furbabys and their families.
We’ve worked with New Zealand’s leading natural pet food manufacturer, with over 15 years experience, to produce our first recipe - Chicken Dog Box. Here are just some of the things that make it fabulous:
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NATURAL RECIPE
No nasty artificial stuff just all natural ingredients, with added vitamins and minerals, for a healthier hound.
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Multiple protein sources
Chicken is the number 1 ingredient. Wild caught NZ fish and grass fed NZ beef help provide all the essential amino acids for thriving animals.
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GRAIN FREE
Wheat, corn and soy don't have a lot of nutritional value and can cause allergies - so we left them all out. (Chicken Dog Box is gluten free too)
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HIGH IN PROTEIN
Chicken Dog Box has 28% Protein. Your average steak has 25% protein!.
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High in Omega-3 and Omega-6 fatty acids
Great for growth, joints, immune function and healthy skin and coat.
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Complete & Balanced Nutrition
Our recipes meet and exceed AFFCO requirements for a complete and balanced diet, including all the vitamins and minerals a modern dog needs to thrive.
Designed by leading Kiwi Pet Food Technologists to exceed the Nutritional levels, for a complete and balanced diet, as established by the AAFCO Dog Food Nutrient Profile for all breeds, sizes and all life stages*.
to see your pet's feeding plan
*except large breed puppies that will be more than 32KG when fully grown. Large breed puppies should start on this food from 1 year old.
Our Story
Making better choices for our Furbabys.
Hi! We are Amy and Ben Rennell. We started Feed My Furbaby to solve a problem that we constantly had - running out of pet food for our Furbaby, Jack.
As a family of 5 (including Jack), life can get pretty hectic and buying dog food was one of those niggly chores that we had just accepted as part of the deal. One typically busy morning, we’d run out of dog food (again) and Ben had to shoot out to the shop before work - an all too familiar and stressful start to the day that left us thinking 'there has to be a better way'! So the idea of a tailored pet food subscription service was born!
When we started to look more closely at how pet food could be improved, we were pretty shocked at the aisles and aisles of thick, heavy, plastic bags that are shipped all over the world with little regard for the environment. So, we decided ‘if we're rewriting the rule book anyway, why not take sustainability seriously too’. That way, we can all make responsible choices on behalf of our pets.
Our mission now is to improve the health of everyday pets by giving pet parents easier, more affordable access to natural, premium quality pet food that’s better for the planet.
What Pet Parents are Saying
Why Pet Parents choose Feed My Furbaby
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Skip all the middlemen - buying direct means you pay supermarket prices for specialist, premium quality pet food.
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Pet food feeding guides can be so vague; our feeding instructions are tailored to your pup’s individual needs.
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Smart scheduled deliveries so you never run out of food.
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Our recyclable, compostable cardboard outer packaging greatly reduces plastic materials, for a smaller furbaby footprint.
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Free delivery for all kiwi pet parents* (*small surcharge for RD)
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Big heavy bags are so awkward - a box with handles is so much easier to carry. Try ours - it’s genius!
Free shipping
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