Welcome to : Feed My FurBaby

How it works

Never roun out of food!


Step 1
tell us about
your furbaby


Step 1
subscribe to your
tailored feeding plan


Step 1
free scheduled

Your pup's tailored feeding plan has a personalised delivery schedule so you never run out of food.

Delivery is FREE and you can change, pause or cancel at any time.

Check your feeding plan and pricing here




Feeding Plan


Using Feed My Furbaby

  • 0 calDaily calories
  • $0average daily cost
  • 0ggrams per day

Fabulous Food

Our recipes are designed with the very simple goal of helping everyday pets to not just survive, but truly thrive through great nutrition. After asking over 2000 kiwi pet parents what was important to you, we worked with a leading group of pet food technologists to design a premium quality pet food recipe that would meet the needs of New Zealand furbabys and their families.

We’ve worked with New Zealand’s leading natural pet food manufacturer, with over 15 years experience, to produce our first recipe - Chicken Dog Box. Here are just some of the things that make it fabulous:


    No nasty artificial stuff just all natural ingredients, with added vitamins and minerals, for a healthier hound.

  • Multiple protein sources

    Chicken is the number 1 ingredient. Wild caught NZ fish and grass fed NZ beef help provide all the essential amino acids for thriving animals.


    Wheat, corn and soy don't have a lot of nutritional value and can cause allergies - so we left them all out. (Chicken Dog Box is gluten free too)

Natural Dog Food

    Chicken Dog Box has 28% Protein. Your average steak has 25% protein!.

  • High in Omega-3 and Omega-6 fatty acids

    Great for growth, joints, immune function and healthy skin and coat.

  • Complete & Balanced Nutrition

    Our recipes meet and exceed AFFCO requirements for a complete and balanced diet, including all the vitamins and minerals a modern dog needs to thrive.

Designed by leading Kiwi Pet Food Technologists to exceed the Nutritional levels, for a complete and balanced diet, as established by the AAFCO Dog Food Nutrient Profile for all breeds, sizes and all life stages*.

Click HERE

to see your pet's feeding plan

*except large breed puppies that will be more than 32KG when fully grown. Large breed puppies should start on this food from 1 year old.


  • Ingredients:

    Chicken Meal, Peas, Potatoes, Tapioca, Chicken Fat (preserved with Mixed Tocopherols), Fish Meal, Beef Meal, Flaxseed, Natural Flavor, Bentonite, Fish Oil, Potassium Chloride, Sodium Chloride, dried seaweed, Magnesium Sulfate, Choline Chloride, Calcium Propionate, Vitamin E Supplement, Niacin (Vitamin B3), Calcium Pantothenate (Vitamin B5) , Vitamin A Supplement, Thiamine Mononitrate (Vitamin B1), Riboflavin Supplement, Pyridoxine Hydrochloride (Vitamin B6), Vitamin B12 Supplement , Vitamin D3 Supplement, Folic Acid (Vitamin B9), Taurine, Zinc Sulfate, Ferrous Sulfate, Copper Sulfate, Manganese Sulfate, Calcium Iodate, Cobalt Sulfate, Sodium Selenite, Green Tea Extract, Rosemary Extract and Spearmint Extract.

  • 3380 kcal per Kg (1 scoop = 1 cup = 115 grams = 388 kcal)
  • Guaranteed Analysis:
    • Crude Protein (min) 28%
    • Crude Fibre (max) 4%
    • Crude Fat (min) 14%
    • Moisture (max) 10%
    • Calcium 2.5%
    • Phosphorus 1.6%
  • See a tailored nutrition plan now

Our Story

Making better choices for our Furbabys.

Hi! We are Amy and Ben Rennell. We started Feed My Furbaby to solve a problem that we constantly had - running out of pet food for our Furbaby, Jack.

As a family of 5 (including Jack), life can get pretty hectic and buying dog food was one of those niggly chores that we had just accepted as part of the deal. One typically busy morning, we’d run out of dog food (again) and Ben had to shoot out to the shop before work - an all too familiar and stressful start to the day that left us thinking 'there has to be a better way'! So the idea of a tailored pet food subscription service was born!

When we started to look more closely at how pet food could be improved, we were pretty shocked at the aisles and aisles of thick, heavy, plastic bags that are shipped all over the world with little regard for the environment. So, we decided ‘if we're rewriting the rule book anyway, why not take sustainability seriously too’. That way, we can all make responsible choices on behalf of our pets.

Our mission now is to improve the health of everyday pets by giving pet parents easier, more affordable access to natural, premium quality pet food that’s better for the planet.

What Pet Parents are Saying

"I am fizzing after looking through your website! I’m so so so excited and relieved that you have created what is needed. Looking forward to ordering tonight and getting signed up. Just wanted to say this as I very rarely come across a company that makes me this excited and that ticks all the boxes."


"I am super impressed with the amazing customer service Amy and Ben deliver! You feel understood and looked after! They really care for your pet! Thank you so much guys, very much appreciated!"


“Finally a product that our furchild Indy loves! Best thing about it..well one of them, is that you can get it delivered all around the country. We move around a bit for my partners work so knowing where ever we go Indys food is always sorted is fantastic. The fact that it is such a healthy recipe is another bonus. Keep up the good work guys ”

Sally Anne

"Since using Feed My Furbaby, Hunters poops are smaller and not runny or smelly - sorry for the gross details! I am just so stoked because its so much easier to pick up when we go for walks! LOVE the product - thanks guys"


“Paddington has always had a delicate stomach as well. The food from Feed My FurBaby gives us access to a healthy option that we don't have to travel miles (or any distance at all!) to purchase. It's working really well with Paddington's tummy. Even better he's started high-fiving and giving a paw for breakfast and dinner again and I haven't seen that enthusiasm for a while! Loving your product ”


“Hi Feed My Furbaby! I LOVE your business idea! I'm really excited about your product, best of luck and I will definitely tell people about this!”


“yeaaaaaaa so very happy to see this is a go!!! I look forward to seeing my fur babys loving your food :)”


“Hi guys, this looks amazing! I’m always running out of food so I love the idea of it just turning up at the door without having to think about it. ”


Why Pet Parents choose Feed My Furbaby

  • Premium Food

    Skip all the middlemen - buying direct means you pay supermarket prices for specialist, premium quality pet food.

  • Accurate Feeding Instructions

    Pet food feeding guides can be so vague; our feeding instructions are tailored to your pup’s individual needs.

  • Convenient set and forget deliveries

    Smart scheduled deliveries so you never run out of food.

  • Planet friendly packaging

    Our recyclable, compostable cardboard outer packaging greatly reduces plastic materials, for a smaller furbaby footprint.

  • Free nationawide delivery

    Free delivery for all kiwi pet parents* (*small surcharge for RD)

  • Easy carry

    Big heavy bags are so awkward - a box with handles is so much easier to carry. Try ours - it’s genius!

Free shipping

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